Background: This tier 1 global FMCG company identified a gap in capability and expertise across the business in the Asia Pacific region around digital strategy, digital technology and martech. Perceptor was retained to conduct an executive search for a Digital Ventures Director.
Major Challenges: The business needed our assistance to understand the range of skills and experience available in the market. They required both strong digital technology expertise and FMCG industry understanding, combined with the cultural fit of a global tier 1 organisation.
Perceptor Approach: Perceptor mapped the market across competitor companies, global digital consulting firms, tier 1 consumer goods companies and major grocery retailers.
Solution & Result: Perceptor was able to present a shortlist of candidates who could demonstrate a strong cultural fit, deep expertise in digital strategy and technology and an understanding of the FMCG industry and dynamics. The selected candidate came from a global FMCG company with a strong track record of investing in their digital capability and partnering with best of breed consulting firms.
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